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*article in collaboration with Rafael Rocha and Lucas Ferrari, from Sensedia's solutions team.
Since the beginning of coronavirus quarantines in Brazil, retailers have been feeling the impact of changing consumer behavior, favoring interactions via digital channels and preventing the growth of contagions.
According to a survey conducted in the USA, retailers offering an omnichannel experience have been overcoming the losses of physical sales with the sales of their digital channels.
This trend towards digitalization in retail is urgent with the challenges imposed by the pandemic. Delivering an experience is evolving towards an ecosystem of channels and partners, whose support requires a modern integration architecture, capable of enabling an action between channels and partners in an integrated, secure, monitored and scalable way.
The use of digital channels, supported by a prepared IT architecture, promotes decisive business benefits:
Despite the advantages in adopting and optimizing digital channels, many companies face challenges related to IT architecture:
To enable a digital channel strategy, overcoming the challenges above, a mediation layer that uses modern models of integration between channels and backend is required, which will offer the following functional capabilities:
This modern mediation and integration layer is technologically based on APIs, microservices/service mesh, event orientation and connectors for communication with legacy and with various systems and protocols. The implementation and management of this layer can be carried out by Sensedia Platform, with specific modules for modern integrations:
The main modules that make up Sensedia Modern Integration Platform are:
In addition to using the Sensedia Platform, our consultancy team implements a playbook based on Lean Inception, which also includes activities such as:
Through our integration platform and consultancy, Sensedia helps its clients to create a modern integration layer, connecting the legacy and speeding up the activation and optimization of digital channels, in addition to providing:
