Throughout its five editions, APIX has provided a stage for companies such as Natura, Cielo, BBVA, Nubank, Uber, FitBit and SulAmérica.
And they all have something in common: they all use technology to connect their brands with their clients across different channels. And what will you find in these stories shared at APIX? Complete stories with a value proposition and full project details. Natura explains in detail (learn more ) how it used digital initiatives to enhance its salesforce, digitising its sales routines to boost efficiency and revenues.
And that was only made possible by integrating all digital channels, with applications, websites and a digital platform that communicated fluidly and efficiently. It also explains how an individualised dashboard functionality allowed each salesperson to have better visibility of their sales and opportunities.
One of the most memorable moments of the event was the appearance of Randy Heffner, the world’s leading reference in APIs. Randy was the main Forrester API analyst for years, and the leading authority on the subject. Specialised in integration strategies, Application Architectures and how APIs drive innovation and digital businesses. Over the past thirty years and across several industry sectors, he has led solutions architects in the use of technology to amaze clients and constantly improve business results. Other key milestones of the event were the launches of the first surveys that showed the use of APIs in Brazil and in Latin America. They were conducted over a period of two years alongside major partners such as IDG and PWC.
In these moments, participants had exclusive access to the early surveys, and received details of how companies were basing their strategies on APIs. These surveys conducted by Sensedia are still very relevant to the market today.
Exclusive and Relevant Content
Your Business as a Platform APIs for Digital Innovation
Randy Heffner - Forrester
Sensedia helps the leading companies in Brazil and worldwide in their digital transformation journeys. Leading API Management platform in Brazil, also offering Professional Services (strategy, design and operation of APIs).
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Holistic perspective: technical and business topics
One of our pillars is the discussion of strategies, and that’s why we need to combine the technical and business worlds under the same ecosystem.
In all editions, we had lectures addressing both topics, ensuring a positive experience with all IT professionals seeking a wide range of subjects to assist them in their Journey.
In addition to technical lectures, we have an entire day dedicated to a hands-on workshop, where participants could build an application in real time using cutting-edge technologies in the market.
More than a thousand people have attended the workshops and have had this rich opportunity to share knowledge with different profiles, besides having Sensedia’s experts helping them build these solutions.
The importance of APIX for the technological scenario in Brazil is immeasurable. The event gathers the biggest names in the industries both in Brazil and around the world, offering relevant content to the audience, among Executives, Managers and Developers, who seek more knowledge in modern digital strategies, and that enable more digital, connected and open businesses through APIs.
View the timeline
2015
Brazil’s 1st event dedicated to the world of APIs
The first edition, held in 2015, transformed São Paulo into the world capital of APIs. The event welcomed 250 participants who learned more about the universe enabled by APIs.
The event also featured the most prominent professionals in the market, including Spotify, Twitter and Google, offering excellent insights related to this subject. Nowadays, these are tech giants whose growth journey was supported by digital strategies.
2016
Every Business is a Digital Business
Following the success of the 2015 event, the 2016 API Experience brought even more content on strategies, business opportunities and technical challenges in APIs.
Under the API subject, we talked about the roles and benefits of API Economy and Business Models, Architecture and Microservices, API Definition and Design and, Documentation, showing how they can help companies stay ahead of the competition.
All of this involves cases studies and professionals from the main technology players, such as Google, Stelo, Globo Play and Magazine Luiza.
2017
API strategies for Digital transformation
Already recognised as the largest API event in Brazil and the 2nd largest in the world, the 2017 APIX gathered over 600 professionals in the area, to discuss how APIs have opened doors and became a huge business ally for the companies.
Great speakers such as Natura, Cielo, BBVA, Uber and SulAmérica talked about the lessons learned and the challenges of creating a winning API strategy within IT departments.
2018
Disruption with APIs
In a historical edition, with more than 900 participants and over 200 companies in attendance, the 2018 APIX brought the leaders of Digital Transformation, such as Elo, Netshoes, Embracon and Pagseguro, showcasing what made them exponent leaders in Brazil and worldwide.
We watched the first conversations about Open Banking, when regulation was still far from being a reality in Brazil or in any other country.
2019
APIs driving business
In the 5th edition, we brought in the biggest national and international names to share trends in APIs, Microservices, Agile Architecture and Digital Transformation, such as Randy Heffner, Forrester analyst.
We had more than 1000 participants discussing the main issues of the connectivity era, in which people, companies and ecosystems are more and more connected, as well as their role within a Digital Ecosystem.
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Comments
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Reginaldo Ribeiro Tostes
IT Manager at Algar Tech
“The event features highly relevant subjects and trends for our challenges. It is also an excellent environment to interact with other companies facing similar challenges”
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Isaac Canaa
Fleury Group CIO
“A high quality event that addresses a subject that needs to be focused on more by companies seeking to become market leaders”
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Andre Oliveira
IT specialist
“Updated information and sharing experiences put this event in my top 5 recommendations.”
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Reginaldo Ribeiro Tostes
“The event features highly relevant subjects and trends for our challenges. It is also an excellent environment to interact with other companies facing similar challenges”
Isaac Canaa
“A high quality event that addresses a subject that needs to be focused on more by companies seeking to become market leaders”
Andre Oliveira
“Updated information and sharing experiences put this event in my top 5 recommendations.”