Use blockchain and tokenization to not only ensure the traceability of the company's entire bioproducts chain, and expose them transparently to buyers, but also offer alternatives to consumers to offset their own carbon footprint.
To get an idea of the extent, we now have almost 50,000 hectares of plantation land monitored with 4G. We have 4G in everything to monitor in real time. Everything is connected to our equipment and Sensedia does the middle of the field and the management of it all.
When we went pricing demerara, our premium product, with blockchain, we didn't know what the consumer reaction would be. The surprise was that after 30 days, there was no more product in normal production.
"We also get information back to make sure the process is correct and coherent and alerts, and Sensedia controls this technology layer for us. This ranges from an alert happening at a field sensor or a valve in the industrial plant.".
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