SulAmérica's App revolutionizes the brazilian healthcare market
SulAmérica's Healthcare App Revolution
SulAmérica Seguros is Brazil's largest independent insurance group, with a distribution network of over 30,000 independent brokers. Founded in 1895, it operates across various insurance lines, including health and dental, auto, and life, as well as segments such as private pension, investments, and capitalization.
Our client’s challenge
Scaling up telemedicine services and digital channels during the pandemic, utilizing APIs to link with startups, health techs, fintechs, and banks.
Sensedia’s role
Utilizing APIs, automated services like chatbots and Interactive Voice Response (IVR) were implemented, resulting in faster response times and improved customer experience. APIs also played a role in defining parameters for automatic claims approval and detecting fraud attempts.
Experience gains
Policyholders can now schedule virtual appointments with general practitioners, specialists, and therapists (including psychologists and nutritionists), request tests, and access/request prescriptions through devices, in a secured environment.
Strategic gains
APIs unleashed the full potential of the value chain, enabling the secure sharing of business intelligence with new channels and interfaces. While insurers connect with brokers, banks, and regulators, SulAmérica went a step further by connecting with startups, health techs, and fintechs, increasing reach and expanding offerings.
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