To become the main player in the pet market worldwide. To do this, they also accelerated the omnichannel business strategies with e-commerce, providing customers with the best experience in their buying journey.
API governance in this journey was essential, developing the API exposure standards, the necessary rules and standards being backed up by a gateway that could be used as a marketplace and could be used by all tribes of Petz digital products.
More important than just building APIs and microservices or having a gateway for API governance and responses, the collaborative culture of technology and business is the big differentiator for defining technologies.
Digital sales represent over 33% of the company's gross revenue and over 67% of online sales are made through the app. Offering a range of microservices: e-commerce, pet adoption, veterinary services, plus cost-effective delivery of orders in 1 business day or delivery in stores or fast delivery in up to 2 hours.
"We realized that it would be possible to transform these digital journeys and couple them with e-commerce, all with hybrid journeys. Everything is connected to digital, with an omnichannel strategy. We are still going a long way".
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