The digital transformation of Petz' omnichannel journey

Learn more
Petz is the largest pet shop chain in Brazil, specializing in services and sales of products for pets and domestic animals.

Customer Challenge

To become the main player in the pet market worldwide. To do this, they also accelerated the omnichannel business strategies with e-commerce, providing customers with the best experience in their buying journey.

Sensedia`s Role

API governance in this journey was essential, developing the API exposure standards, the necessary rules and standards being backed up by a gateway that could be used as a marketplace and could be used by all tribes of Petz digital products.

Experience Gains

More important than just building APIs and microservices or having a gateway for API governance and responses, the collaborative culture of technology and business is the big differentiator for defining technologies.

Strategy Gains

Digital sales represent over 33% of the company's gross revenue and over 67% of online sales are made through the app. Offering a range of microservices: e-commerce, pet adoption, veterinary services, plus cost-effective delivery of orders in 1 business day or delivery in stores or fast delivery in up to 2 hours.

"We realized that it would be possible to transform these digital journeys and couple them with e-commerce, all with hybrid journeys. Everything is connected to digital, with an omnichannel strategy. We are still going a long way".

Fernando Diniz
Head of Digital Products Engineering at Petz
Download the PDF for free

Want to check out the full story?

Quer conferir a história completa?

Faça o download gratuito do PDF

¿Quiere ver la historia completa?

Descargue gratuitamente el PDF

Would you like to receive more material like this?

Subscribe to Sensedia News and receive updates of our contents

Gostaria de receber mais conteúdos como este?

Preencha o formulário para receber as atualizações da Sensedia News

¿Le gustaría recibir más material como éste?

Suscríbase a Sensedia News y reciba actualizaciones de nuestros contenidos

More related content

More clients+
Discover the Sensedia API Platform+

Run your self-assessment now

Find out where your business is on the digital journey and how we can help