For this edition we will divide the lectures into 3 pillars of content:
Open Explore Open initiatives: experiences and gains
Tech Technical view and trends from those in the development and architecture teams
Business Business gains based on global historical and local scenarios
This year we have a team of experts and market professionals that will curate the content and lectures that will be submitted. In case you are still not convinced that this would be a good idea, here are some numbers you should consider:
+3k
Participants in 2022
7,800
Participants in all editions of APIX
245
Speakers from around the world were on the APIX stage
and... You will share the stage with great market specialists.
To help you succeed with your content, here is a brief document with best practices for lecture submission to help you.
Fill out this form with the details of your content
and our committee will evaluate your material and contact you with further details of the process.
Best practices for submission and preparation of your lecture
This content will help you create your best content
Now let's go to the tips on how to produce your lecture and use best practices to get the audience's attention
#1 Have a message objective
What do you want to talk about? At the end of the content, what message do you want to convey? What is the focus of your message?
Here it is important that you have the mastery of what you are willing to talk about, this will help you to have more ownership at the time of delivering the message and building all the material.
#2 Know to whom you are going to speak
It is very important to understand the interests and especially the challenges that your audience is generally experiencing, so that the message and all the content becomes more interesting. This is the analysis of our audience in 2022, this may help you:
By Jobtitle 39% CIO/CTO/Heads/IT Manager 29% Devs, Architects, Product owner 32% other positions
NPS: 82,81
By Industry 36% Banking & Financial Services 13% Retail 13% Insurance 10% IT 10% Oil & Energy 18% Others
#3 Create an Agenda
Make a list of things that cannot be missing in your content Assemble into idea topics Set up your storytelling - the line of reasoning your content will follow
#4 Gather your ideas and develop the topics of the agenda
Write about each topic you did Develop your ideas by structuring each topic Put it all together in one ppt
Don't forget to cover any important points, but be objective. The lectures last around 40 minutes, so it is essential to structure the presentation to avoid rushing or skipping some subjects.
#5 Create a catchy title
Choose a name that says what you are here for, remembering your communication goal and who you are communicating to.
Avoid using words that have more than one possible interpretationNumbers always work
Always use strong words or adjectives
Now that your content is ready
it is time for you to tell a little bit about yourself.
As with creating the title of your talk and all its content, your mini-bio should also be consistent with the talk you will be giving, show where you came from and how you are as a person and professional (experience in the field, courses, other talks you have given, etc).
This will be extremely important for the audience and committee to be interested in your profile and consequently of your lecture.
I will leave an example here:
Kleber Bacili is the founder and CEO of Sensedia, a Brazilian multinational company specialized in APIs. Kleber is responsible for positioning Sensedia at the forefront of the industry. He has a degree in Computer Engineering from Unicamp, an MBA from FGV, and a specialist in Entrepreneurship and Innovation from Stanford. He is also an associate professor at Unicamp's Computer Institute and a partner of the seed capital fund IVP. He is a technology enthusiast, from Palmeirense, and father of Helena and Hugo.
Here are the best talks from the last edition of APIX so you can get inspired and choose the best topic and title.
